The Effect of Regulated Techstandard Introduction on a Business Ecosystem.

Abstract

Companies in the European business ecosystem are forced to adopt new regulations such as the revised Payment Service Directive and the General Data Protection Regulation. These regulations imply new standards that are changing the technological groundings of the com- panies in the business ecosystem. Multiple technology adoption models can be used to mea- sure the adoption process on a firm level, but little research is available on the factors that influence the adoption of a new techstandard on a business ecosystem level. This research aims to fill the literature gap by defining a new model, the Regulated Standards Ecosystems Effect Model (RSEEM). The first step in this study was a systematic literature review. This revealed nine relationships between technology adoption models and business ecosystem health models. Secondly, expert reviews were conducted to iterate the conceptual into a final model. After this a single case study related to the revised Payment Service Directive (PSD II) was conducted to evaluate the RSEEM and show the practical implementations. The aim of the model is to give a prescriptive analysis for regulated techstandard introductions for every actor in the business ecosystem. The RSEEM provides results that provide insights on the thoughts of the different actors in the ecosystem. These results can be used by the business ecosystem actors but also by regulatory institutions.