dc.rights.license | CC-BY-NC-ND | |
dc.contributor.advisor | Lambrecht, S.M.L. | |
dc.contributor.author | Hagen, K. | |
dc.date.accessioned | 2018-02-05T18:01:34Z | |
dc.date.available | 2018-02-05T18:01:34Z | |
dc.date.issued | 2017 | |
dc.identifier.uri | https://studenttheses.uu.nl/handle/20.500.12932/28566 | |
dc.description.abstract | This thesis strives to offer an answer to the question what keeps cultural-aware non-attenders away from classical concerts and when attending what musicological elements help create the desired concert experience worth staying for. It is a musicological addition to the marketing dominated audience development discourse. A historical perspective shows that the classical concert has not changes in the last 150 years. Deriving from question forms and interviews with cultural-aware non-attenders at two different classical concerts, this thesis proposes three themes of change: stereotypes, identification, and immersion. These changes aim to help create the best concert experience for the potential new audience group, so that they will find their way back to the concert hall. | |
dc.description.sponsorship | Utrecht University | |
dc.format.extent | 754034 | |
dc.format.mimetype | application/pdf | |
dc.language.iso | en | |
dc.title | What Do They Want? - A Case Study of Cultural Aware Non-attenders at Live Classical Music Concerts in Utrecht, The Netherlands | |
dc.type.content | Master Thesis | |
dc.rights.accessrights | Open Access | |
dc.subject.keywords | Classical music; audience development theory; concert; musicology; TivoliVredenburg; cultural-aware non-attenders; | |
dc.subject.courseuu | Applied Musicology | |