A Matter of Taste: A study on the influences on YouTube's influencers

dc.rights.license	CC-BY-NC-ND
dc.contributor.advisor	Hoofd, Ingrid
dc.contributor.author	Aukes, A.L.G.M.F.
dc.date.accessioned	2017-09-06T17:02:14Z
dc.date.available	2017-09-06T17:02:14Z
dc.date.issued	2017
dc.identifier.uri	https://studenttheses.uu.nl/handle/20.500.12932/27427
dc.description.abstract	To better understand the relationship between influencers within YouTube’s beauty channels’ community and their audiences this thesis looks to Distinction, a theory introduced by Pierre Bourdieu (1979) focused on the role of taste within society. By means of ethnographic and semiotic methods, this research has been able to conclude that effects of personal taste have manifested themselves within the community found on the digital platform of YouTube, yet differ from Bourdieu’s theory on its influence on society. Concurrently, findings on trust, authenticity and semiotic constructs emerged as important factors in building and maintaining a following as an influencer.
dc.description.sponsorship	Utrecht University
dc.format.extent	3804735
dc.format.mimetype	application/pdf
dc.language.iso	en
dc.title	A Matter of Taste: A study on the influences on YouTube's influencers
dc.type.content	Master Thesis
dc.rights.accessrights	Open Access
dc.subject.keywords	YouTube, social media, influencers, beauty, lifestyle, taste, Bourdieu, Distinction, social class, trust, authenticity
dc.subject.courseuu	Nieuwe media en digitale cultuur