Snapchat en #FIRST een voorbeeld van non-archival real-time media Een onderzoek naar een nieuwe mediale vorm van liveness, authenticiteit en eventfulness

Abstract

Snapchat is mobile phone application that is especially known for the function that the pictures that are sent disappear after a few seconds. The recently launched new television program #FIRST tries to export this ‘Snapchat’- feeling to the medium of television. This article will look at this phenomenon introducing the theoretical term, non-archival real-time media. The concepts of liveness, authenticity and eventfulness are characteristics of this form of media. This thesis analyzes how the discourse around those concepts is constructed, trough the interface of the product and through several industrial texts written about the product. This analysis shows that audience participation and the non-stop focus on the ‘now’ and the ‘moment’ are key to construct these ideas of liveness, authenticity and eventfulness.