dc.rights.license | CC-BY-NC-ND | |
dc.contributor.advisor | van den Hoven, Prof. Dr. Mr. Paul | |
dc.contributor.author | Kuiper, L.S. | |
dc.date.accessioned | 2015-06-09T17:00:34Z | |
dc.date.available | 2015-06-09T17:00:34Z | |
dc.date.issued | 2015 | |
dc.identifier.uri | https://studenttheses.uu.nl/handle/20.500.12932/20127 | |
dc.description.sponsorship | Utrecht University | |
dc.format.extent | 1645922 | |
dc.format.mimetype | application/pdf | |
dc.language.iso | nl | |
dc.title | There is more to advertising than meets the eye. Het verband tussen de argumentatieve functie van creatieve metaforen en het type gedrukte advertentie (informationeel/transformationeel). | |
dc.type.content | Bachelor Thesis | |
dc.rights.accessrights | Open Access | |
dc.subject.keywords | Advertenties, metafoor, creatieve metafoor, informationeel, transformationeel | |
dc.subject.courseuu | Communicatie- en informatiewetenschappen | |