Findings from a comparison between European cities in the gaming industry. ‘How can Utrecht stimulate its business environment in the gaming industry?’

Abstract

The main goal of this research is to understand how Utrecht’s business environment must be developed in order to increase the region's international competiveness in the gaming industry. Utrecht’s aim is to specialize in the gaming industry. In this research it is estimated that Utrecht is focused on small digital development game companies. The results indicate that Utrecht’s competitive advantages are in its policy intervention, low labor wages and real estate costs, well developed demographical factors and infrastructure compared to the other investigated European cities. However, Utrecht scores below average on the categories of investments, quality of life and human resources. Once Utrecht has a stronger promotional effort in the gaming industry, it enlarges its attraction to draw game companies and to better its international position.