dc.rights.license | CC-BY-NC-ND | |
dc.contributor.advisor | Lehmann, dr. A.S. | |
dc.contributor.author | Versteeg, M.J.J.M. | |
dc.date.accessioned | 2013-09-09T17:18:00Z | |
dc.date.available | 2013-09-09 | |
dc.date.available | 2013-09-09T17:18:00Z | |
dc.date.issued | 2013 | |
dc.identifier.uri | https://studenttheses.uu.nl/handle/20.500.12932/14660 | |
dc.description.abstract | Gamification is recognized as a persuasive technology that can influence user behaviour. Because of this moral dimension, gamification designers need to consider incorporating ethics into their design process. A normative ethical framework consisting of utilitarian, deontological and virtue-ethical theories is proposed to serve as a basis of moral gamification design. Several ethical methodologies are examined and considered to formulate a moral gamification design methodology that allows designers to systematically uncover and address potential ethical issues in gamification design. | |
dc.description.sponsorship | Utrecht University | |
dc.format.extent | 3088698 bytes | |
dc.format.mimetype | application/pdf | |
dc.language.iso | en | |
dc.title | Ethics & Gamification design: a moral framework for taking responsibility | |
dc.type.content | Master Thesis | |
dc.rights.accessrights | Open Access | |
dc.subject.keywords | Motivation, Persuasive technology, Technological Mediation, Ethics | |
dc.subject.courseuu | Nieuwe media en digitale cultuur | |