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dc.rights.licenseCC-BY-NC-ND
dc.contributor.advisorBos, R.
dc.contributor.advisorvan de Weerd, I.
dc.contributor.authorKerkhof, J. van de
dc.date.accessioned2012-06-07T17:01:21Z
dc.date.available2012-06-07
dc.date.available2012-06-07T17:01:21Z
dc.date.issued2012
dc.identifier.urihttps://studenttheses.uu.nl/handle/20.500.12932/10507
dc.description.abstractDue to the current focus on social media, and the lack of scientific literature available, the goal for this research has been to create a social media maturity model, which will allow organizations to assess their current state of social media implementation, and plot for their next move. This research has been conducted in cooperation with Accenture and Utrecht University as part of the Master Graduation Project for Business Informatics. The social media maturity model has been developed according to the design principles of the maturity matrix, laid out by previous researchers. By means of literature study, expert interviews, group sessions and application of the model in business context, the model has been constructed, tested, and validated.
dc.description.sponsorshipUtrecht University
dc.format.extent4557582 bytes
dc.format.mimetypeapplication/pdf
dc.language.isoen
dc.titleSocial media: towards a social media maturity model
dc.type.contentMaster Thesis
dc.rights.accessrightsOpen Access
dc.subject.keywordsSocial media, maturity model, social networking, social media implementation, social media assessment
dc.subject.courseuuBusiness Informatics


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