Duurzaamheid en Design in het Nederlandse ontwerpvak
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This research study focuses on sustainability in Dutch design. The main goal is to give an insight in the status quo of sustainable design in Holland, through facts (literature study) and opinions (interviews). The thesis consists of three parts. The first part gives an overview of the development of consciousness in design over the past fifty years worldwide, and the recent development of the term ‘sustainability’. The focus in this part lies mainly on consumer behaviour and the changing responsibility of design and designers to facilitate conscious consuming over this period. Once it is clear what the term ‘sustainability’ exactly stands for and how it became a worldwide goal for governments and companies, we’ll move on to the second part, which focuses more on the actual practice of designers. In this chapter, five methods to sustainable design are introduced and described. The goal of this chapter is to offer designers a practical example of ways to implement sustainability in their work in creative and innovative ways. Once it is clear that the possibilities of sustainable design are broad as it is important to apply them, we move on to the last part of the thesis. This part is based on interviews with Dutch designers and tries to give an overview on the different opinions surrounding sustainability in design. This part offers a more in deep look in reasons for designers to consider sustainability as an important aspect of their work, or not. It considers the image of sustainable design, the limitations of sustainable design, the role of education in this and the tries to answer the question if sustainable design is a trend, or might be here to stay. In the conclusion a broad view on sustainability in Dutch design is given, in which on one hand one sees a society with a growing interest for sustainability, but on the other hand, though there is a growing group of designers considering sustainability more and more, still a lot of reluctance on the part of designers to integrate sustainability as an integral part of their work.